Reebok drops Rick Ross over rape lyrics controversy

David Astramskas, David AstramskasAbout the Author
Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.

| April 11th, 2013 | 5,383 Views

[youtube id=”HPHrIflaa0I” width=”600″ height=”350″]

Rick Ross tweeted “I don’t condone rape” and apologized to his fans and “business partners” including Reebok for his misinterpreted lyrics in the song U.O.E.N.O.

“Put Molly all in the champagne.  She ain’t even know it.  I took her home and I enjoy that.  She ain’t even know it.”

Reebok didn’t think that apology was enough when they fired Ross this morning.  This is what Reebok told TMZ about the situation.

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so.” “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

If you go to the newsstands right now, you can probably pick up the Slam/XXL magazine special called ‘King of the Game‘ featuring Allen Iverson, Tyga and Rick Ross wearing Reebok sneakers on the cover.  Check it out since this is probably the last time you will see Ross wearing Reebok.

The Reebok/Ross relationship lasted a little over 1 year.


[youtube id=”i4KPio5oRDk” width=”600″ height=”350″]







Back to Top ↑