The NBA is a lot like those creepy gummies in the Sour Patch Kids commercials where they do something mean to somebody and then nice as the voice over says “first they are sour and then they are sweet.”
Here’s an example. The 76ers, in a polite way, threatened to sue a couple 76ers fans for helping with a campaign they were running to find the next team mascot. The fans, Jerry Rizzo and Hunter Coleman, who know a lot more about digital marketing via social networks then the 76ers people, setup accounts on Twitter, Facebook & Google + for the final mascot candidates. You would think the 76ers would of contacted and thanked them and then discussed ways of working together. Instead they asked them to stop by saying “we’d like you to do this pleasantly without the use of lawyers or anything like that.”
Rizza then contacted the social media news site Mashable to tell them the story. Mashable contacted the 76ers and although they did not get a response, Rizzo and Coleman did. The 76ers offered them box seats to the home opener and free season tickets for the help.
This reminds me of the middle of the last decade, before the NBA fully accepted YouTube and free promotion from viral video makers, they were on a mission sending out “threats” to people that made NBA mixes and posted them on YouTube and messagboards.
Sometimes I really hate those sour patch kids.
Original story: http://mashable.com/2011/12/09/76ers-tickets-twitter-mascot/