Created in 2005 as a brand highlighting basketball players on its platform, Ballislife has grown from a “Mixtape” outlet to respected basketball apparel, media and event management company. In that time, the Southern California-based company has covered nearly every major high school and grassroots basketball event and today produces and shares content frequently featured on top news websites such as the New York Times and television shows such as ESPN’s SportsCenter. Ballislife’s social networks are followed by millions of fans and its content has produced over 500 million views on YouTube and another 25 million annually on Ballislife.com. Its website is home to the respected FAB 50 National Team Rankings (which have been produced since the 1987-88 season) and the company has created and executed events such as the annual Ballislife All-American Game, Ballislife Jr. All-American Camp, and Eastbay Funk Dunk Contest.
Grew up near Boston, MA.
Lives in Chicago, IL.
All-time favorite player: Larry Bird.
100 million+ views. Featured in NY Times (2017). Worked alongside Nike, adidas, Under Armour, Jordan Brand. Work seen in films, television, commercials, and everywhere online from ESPN to Bleacher Report.
Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.
What’s up guys? This is Brad Ballislife from the South and I’ve been filming for Ballislife since 2010. I’ve seen nearly almost every Lottery Pick since then. Made over 500+ Videos and filmed thousands of hours of elite basketball. So basically it takes a some crazy play for me to get excited. Dallas, Tx is my home and you’ll find me at the gym.
Content Creator, Midwest
All started in 2011, watching the toughest mixtapes created by the individuals that ran this culture. Two years later, I get to make the toughest mixtapes and run the culture right beside them. Ballislife is the brand! Follow the movement!
Ronnie has evaluated basketball talent for 20 years and has over 15 years of experience in publishing, editing and managing high school sports websites for companies such as Student Sports, ESPN and Ballislife. Ronnie compiles the FAB 50 National Team Rankings while serving as an account manager and consultant for grassroots event run by Ballislife and other companies, in addition to serving as a color commentator on high school broadcasts.
LA native and employed by Ballislife since Oct. 2017, Randy is a content editor and supervisor for Ballislife’s various media platforms.
I grew up in the 90’s when the NBA allowed fouls and tough defense. I’ve had the pleasure of working with a great team at ballislife for over a decade. We carved out a new category in the sports world from scratch and by the way MJ is the best of all time. LeBron James is the best of his era, enough with the comparison.