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adidas and Derrick Rose launch D Rose 3.5 Signature Basketball Shoe

Published on January 15th, 2013 by Arek | 3,720 views

Inspired by Derrick’s dedication and hard work to his game the sixth signature shoe for D-Rose features adidas’ most innovative performance technology, premium and rich style elements and more personal details than its predecessor. The D Rose 3.5 features a bold spiral overlay pattern is inspired by Derrick’s goal to tighten his game. The synthetic leather upper features the spiral protruding from the D Rose logo on the ankle to represent how his on and off-court success continues to grow from the support of his family, who inspired the logo. Chicago call-outs on the inside of the tongue showcase the essence of Rose, including a “Rooted in Chicago” graphic with lettering, colors and shapes inspired by his tattoos and the Chicago flag. The oversized tongue features a reflective overlay of the logo to illuminate and pop on and off the court.

To exceed the performance needs for Derrick’s unique style of play which includes extreme changes in direction, acceleration and explosiveness, adidas designers made the D Rose 3.5 more supportive, comfortable and responsive than its predecessor. The shoe fits even closer to the foot for faster cuts and features a SPRINTWEB upper engineered specifically for his style of play, which reduces weight with maximum support and breathability.

Additional performance features include an ergonomic ankle collar pocket to ensure maximum support during hard cuts and a breathable mesh tongue to improve comfort. SPRINTFRAME technology features an external heel counter to reduce weight and allow for energy return and motion control, giving Derrick his best performing signature shoe to date to improve his performance on court.

The D Rose 3.5 will be available in home and away colorways on January 31 at adidas.com for $160. The shoe will launch in six additional colorways through April.

Stay tuned to the adidas Basketball Facebook page exclusive images and content and follow the conversation on twitter @adidasHoops.




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