adidas Introduces @PROJECTHARDEN

Randy Watson Randy WatsonAbout the Author
LA native and employed by Ballislife since Oct. 2017, Randy is an editor and supervisor of the content posted to Ballislife’s various media platforms.

| July 22nd, 2016 | 329 Views


Yesterday at #LVL3 adidas introduced a project in the making @PROJECTHARDEN. Since the beginning of the partnership last fall, adidas & James have been working hard to produce products that’ll compliment the basketball lifestyle. Styled clothing that’s meant for on & off the court.

We were hands on for a first look at the upcoming line between James & the three stripe family. The first glimpse of the project was presented through virtual reality. A very exclusive look which minimized leaked content or footage because obviously you can’t take photos of virtual reality systems. The only way to really get a first look at the project would be by experiencing the VR system itself.

All I can tell you now is to expect a drop in December & that the next wave of basketball apparel is on its way.

If you’re in the Vegas area be sure to swing by Planet Hollywood for the #LVL3 experience offering custom gear & a full hands on experience for the upcoming gear for the next season.



Stay tuned to @ProjectHarden and @adidasHoops for the latest on what adidas and James create and watch for @ProjectHarden to arrive at select cities this Summer.

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