Behind the Scenes with LeBron & NBA2k14 at NBA All-Star Weekend
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Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.
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Unless you live under a rock where NBA Live is still the best basketball game, you have probably heard that LeBron James is on the cover of the new NBA2k14 game and seen his new commercial with Steve Kerr. You might have even heard about the King James Bonus pack.
LeBronJames.com just released some behind the scenes footage of the 2k14 commercial that premiered last night during the NBA Finals. The craziest thing about the footage is watching him walk through a mob of people at the the Houston Galleria mall. Security actually had to shut down the biggest mall in Texas because of the amount of people.