Breakfast for Sneakerheads + Michael Jordan’s Best Wheaties commercials & Top 10 Boxes
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Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.
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I’ve never been a Wheaties person. And no matter how many times I saw Michael Jordan (or his Mom) on TV telling me “I better eat my Wheaties” or saw his face on a box while walking down the grocery store aisles looking for sugary cereals like Frosted Flakes (endorsed by a rookie Vince Carter) and Lucky Charms, whole grain Wheaties was just too bland for me. I even considered it the John Stockton of cereals.
I’ll admit, some of the goodies — like MJ posters, calendars, basketball cards and mail-in basketball offers — were tempting but I still preferred to start my mornings off with G.I Joe cartoons, a bowl of Frosted Flakes or some maple syrup on french toast or waffles…especially if the waffles are shaped like sneakers in the photo above.
In honor the GOAT and the bland brand flakes, let’s take a look back at MJ’s best Wheaties commercials and Top 10 boxes that graced the grocery store aisles of my Publix and Winn-Dixie.
1) Shooting Hoops with MJ Fold out Box
2) Jodan logo cover with random MJ Basketball certificate
3) Come Fly With Me Style Poster
4) Crispy Wheaties N Rasins with Wilson Basketball Offer
5) Flight Club Calendar
6) Space Jam Jersey Offer
7) Limited Edition Fleer Basketball Card Uncut Sheet
8) Free Golf Ball Offer
9) MJ is Back
10: 1991 NBA Champs