Recently Carmelo and Jordan brand hosted an event out in Brooklyn to promote his 12th signature sneaker. The Jordan Melo M12.
Melo’s 12th signature sneaker seems to be the most innovative and the cream of the crop. Aiming more towards the performance end, the M12 features FlightSpeed technology and four foam pads in the interior of the shoe.
While in Brooklyn, Melo & company played host as they provided a food, 2k, hoops and of course the M12. Melo handpicked 12 young creatives of New York with a basketball background to try out the M12’s. It was also an opportunity for Melo to give back and get in touch with the younger generation. Bridging the gap between generations was the main reason behind the event. And plus, with Melo being older now, he’s got to find a way to stay in the loop to whats going on in New York.
Read the full article over at SLAM magazine.