#DLILLARD1 Shoe Launch by adidas Feat. Performance by Future

Matt Rodriguez Matt RodriguezAbout the Author
Matt Rodriguez is originally from the Bay Area but now resides in Southern California which has become the mecca of basketball mixtapes as that is where Ballislife really progressed and became what it is today. He grew up on 90's basketball and knows the dream team would own the wannadream team. "The greatest reward I've won is the team that I am surrounded by" - Matt Rodriguez

| January 14th, 2015 | 491 Views


On Monday Jan 13, adidas released the first signature shoe for Damian Lillard, The DLillard1. Every major sneaker brand has a shoe release. Each to different capacities. It almost seems like everyone is trying to up the previous release…for all of us, we should definitely cherish this because when I was a kid, this didn’t happen!

For this shoe launch, adidas had an exclusive “Dame Love the Fans” event at the adidas Village in Portland Or. Fans came onsite, were given a free pair of Dame’s new shoes all the while enjoying a meet and great with Lillard himself as well as a performance by hip-hop artist Future. Media in attendance were also treated to studio time for Lillards 4 bar friday on a Monday.  I’m definitely digging the logo, my own interpretation of it, is that it represents Lillards swiftness as well as incorporating the 3 stripes by adidas at the same time.

Release Date: February 6, 2015

Price: $105 (You serious?! That’s a great price for a signature shoe)

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