#DLILLARD1 Shoe Launch by adidas Feat. Performance by Future
I grew up in the 90's when the NBA allowed fouls and tough defense. I've had the pleasure of working with a great team at ballislife for over a decade. We carved out a new category in the sports world from scratch and by the way MJ is the best of all time. LeBron James is the best of his era, enough with the comparison.
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On Monday Jan 13, adidas released the first signature shoe for Damian Lillard, The DLillard1. Every major sneaker brand has a shoe release. Each to different capacities. It almost seems like everyone is trying to up the previous release…for all of us, we should definitely cherish this because when I was a kid, this didn’t happen!
For this shoe launch, adidas had an exclusive “Dame Love the Fans” event at the adidas Village in Portland Or. Fans came onsite, were given a free pair of Dame’s new shoes all the while enjoying a meet and great with Lillard himself as well as a performance by hip-hop artist Future. Media in attendance were also treated to studio time for Lillards 4 bar friday on a Monday. I’m definitely digging the logo, my own interpretation of it, is that it represents Lillards swiftness as well as incorporating the 3 stripes by adidas at the same time.
Release Date: February 6, 2015
Price: $105 (You serious?! That’s a great price for a signature shoe)