Three years ago Dwyane Wade left Converse to join Nike’s Jordan Brand. At the time he said
“For me, the move to Jordan Brand is a dream come true. As a kid, I grew up on the south side of Chicago idolizing Michael Jordan and have worked hard to achieve the same success that he’s had on the court. I have enormous respect for this brand and all that it stands for. I’m humbled to be a part of the Team Jordan family and I’m looking forward to a great future.”
Converse was supportive of the move and said
“Converse has enjoyed being a part of Dwyane’s meteoric rise to the top of the basketball world. We have had an amazing professional and personal relationship with him and we thank Dwyane for his commitment to our brand. As he joins Jordan Brand, we know his Chicago roots and his on-and off-court style will be a great fit.”
During that time in 2009, a shoe company in China was unknown to most in the US despite having Shaquille O’Neal on their roster who signed in 2006 after ex teammate Damon Jones convinced him of the potential. For the next few years, Li-Ning quietly built up it’s roster full of NBA players including Baron Davis, Evan Turner and Chuck Hayes – yes Chuck Hayes.
The days of Chuck Hayes popularity is dead with the signing of marketing machine & future hall of famer Dwyane Wade. Details about the deal have not been released yet. It will be real interesting to hear what Nike/Jordan Brand has to say.
Let’s look back at Wade’s best commercials with Converse and Jordan. I personally prefer the more personal Converse style videos.