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Dwyane Wade promotes video game RIFT China for “8-figure sum”

Published on February 20th, 2013 by Astramskas, David | 1,086 views

If you thought Wade leaving Nike to go to China’s Li Ning was a head scratcher than SMH at him promoting the video game RIFT China.  That is until you hear the rumor that he was paid a “8-figure sum” to endorse the product.  I personally don’t get the connection at all and doubt it will help sales of the game but if they have marketing dollars to spend then Wade would be crazy not to take it and run for the border…or China.


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aka Astramskiss bka VincentDa fka Expiredpineapples & RedApples is a "digital-marketing guy" living in Houston. Worked with the NBA, Sprite, 2K, cool people like LeBron, DWade and Robert Horry, a long list of not-so-cool people and few real s****ty people. Won editing awards, created websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs & sports memorabilia and has by far the longest bio on

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