Dwyane Wade promotes video game RIFT China for “8-figure sum”
David Astramskas
February 20, 2013
If you thought Wade leaving Nike to go to China’s Li Ning was a head scratcher than SMH at him promoting the video game RIFT China. That is until you hear the rumor that he was paid a “8-figure sum” to endorse the product. I personally don’t get the connection at all and doubt it will help sales of the game but if they have marketing dollars to spend then Wade would be crazy not to take it and run for the border…or China.
"VincentDa/Expiredpineapples" is a digital marketing guy living in Houston. Has worked with the NBA, Sprite, ESPN, NBA2K, cool people like LeBron, DWade, Adrian Peterson, Robert Horry and a long list of not so cool people and 1 or 2 real s****ty people. Won awards & been featured in mags like Sports Illustrated in my past life as a video editor & webmaster. Studied film & women at FSU.
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