NBA athletes usually aren’t good candidates for promoting an alcoholic beverage unless they are retired like Dr J selling Crown Royal or it’s overseas like Shaq ...(Read more)

Guinness releases the best basketball beer commercial ever

NBA athletes usually aren’t good candidates for promoting an alcoholic beverage unless they are retired like Dr J selling Crown Royal or it’s overseas like Shaq (Harbin) and T-Mac (Sedrin) selling Chinese beer.  Besides seeing a domestic pro basketball player in a Beer commercial, you also don’t expect to get a warm emotional moment or feeling of inspiration from the genre that capitalizes on humor and sex but in this new Guinness commercial – featuring a group of friends playing basketball in wheelchairs – we do get that, along with a nice twist ending.

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