Houston Rockets Fire Social Media Manager Over “Killing Mavs/Horses” tweet

David Astramskas, David AstramskasAbout the Author
Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.

| April 30th, 2015 | 813 Views


After the Rockets put the Mavs out of their playoff misery on Tuesday, the exceptionally entertaining Rockets Twitter account posted a (funny IMO) tweet that tip-toed the line of what is considered “professional” for a professional basketball team made up “professional” players and a controversial GM who may or may not always act “professional” on social media networks.

The controversial tweet showed an emoji of a horse followed by a gun and the words “”Shhhhh. Just close your eyes. It will all be over soon.” I saw it, smiled and imagined it being said by the Walking Dead character Carol who had to shoot a little girl in the show’s most shocking and controversial episode ever.

It turns out my response to the Tweet which was the product of social media manager Chad Shanks, who helped make the Rockets twitter account an award-winning one, wasn’t shared by some butt-hurt Mavs fans who just saw their team take a beating worse than most walkers on Walking Dead. One of those butt-hurt Mavs fans was Mavs owner and Shark Mark Cuban who looked like he was ready to jump into a real shark tank while Rajon Rondo goes on Shark Tank to ask for a new deal with a new billionaire owner.

I guess the Rockets management who were celebrating the Rockets making out of the first round didn’t want show the same love and support for Chad so they put a a gun to his position in the organization and pulled the trigger.

Do I agree with this decision? From what I know – which is next to nothing other than what I’ve read on Chad’s Twitter account – hell no I don’t agree with it!

I run the social media for Ballislife and also run or ran social networks for over 10 other companies – mostly in Houston. I’ve given lectures at business conferences on the dangers of social media and was interviewed in a book about sports and social media so I’ve seen enough examples like this tweet, how people react to it, how the brand reacts to the people and how the brand moves on and unless they have a history of internal issues with Chad that I’m unaware of, then I don’t see why they had to fire him. I actually think they should of took the offense and defended him but I guess asking the Rockets to play more defense is a lot to ask for.

Hopefully Chad gets a better job after this because he deserves it. Maybe, this is just part of Mark Cuban’s plans to hire Chad – if you have ever seen how he swoops in and steals deals on Shark Tank then you wouldn’t put it past him. And remember, we are talking about the guy who once had Magic Johnson kicked off a plane.

Back to the Rockets, couldn’t they have just acted like their players and most players in the NBA after they say something extremely offensive and/or controversial and claim their phone was hacked even though that’s more unlikely than the Mavs winning a NBA championship in the near future or Dwight Howard pissing off a teammate or one of his (what number is he up to) baby mammas?

Did I just cross the line? Don’t worry it’s over.


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