Jay-Z announces new album “Magna Carta” in a 3 minute Samsung ad during halftime of Game 5 of the Finals

Published on June 17th, 2013 by Astramskas, David | 3,114 views

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“We don’t have any rules, everybody is trying to figure it out,” he says. “That’s why the internet is like the Wild West. The Wild Wild West. We need to write the new rules.” – Jay-Z

One day after Kanye West’s critically acclaimed but not so welcomed by average hip hop fans new album “Yeezus” leaked on the internet, Jay-Z  surprised millions of Game 5 of the NBA Finals viewers with a 3 minute behind the scenes preview video of Jay’s new album “Magna Carta Holy Grail.” The paid for by Samsung half-time commercial featured many of the greatest hip hop producers that have collaborated with Jay in the past…with the biggest exception of Kanye.  

Eventhough the “Michael Jordan of Music” wasn’t in the commercial along with Timbaland, Pharell, Swizz Beats and “Yeezus” mentor Rick Rubin, Kanye is rumored to be a producer on Jay’s 12th studio album along with Jahlil Beats and The Dream.

The album will be available for free on July the 4th to the first million Samsung Galaxy  S III, S4 and Galaxy Note II users and released to the rest of the world 3 days later on the 7th.   According to the Wall Street Journal, Samsung paid $5 for each of the 1 million copies that will be distributed to Samsung users so that means the album has $5 million of sales already.

Last month when the rumor of Durant leaving his agent to join Jay and Roc Nation Sports originally dropped, people questioned what type of deals could Jay get that most good agents couldn’t.  Well, here’s a ground breaking marketing promotion that should be able to answer that question.



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About the Author

David Astramskas,

Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.

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