February 14 generally throws us candy, hearts and hopefully a heartbeat. Not this February 14, adidas is paring up with Kareem to drop “The Blueprint” retro shoe to pay homage to one of the greatest players of all time. Known for his sky hook, Kareem amassed 3 NCAA championships, 6 World Champions, 6 NBA MVP awards, 19 All-Star appearances, the all-time record for blocked shots, and he remains the all-time points leader in NBA history.
In homage to Kareem as “The Blueprint”, the artwork was created by duo Morning Breath, Doug Cunningham and Jason Noto, which mirrors a classic blueprint spread which details the plan to show how something can be made.
Launching February 14, 2014 at adidas in the Quarter at 1:30PM, “The Blueprint” Jabbar Hi is crafted out of actual Tyvek® blueprint paper which includes white contrast stitching, laces, and printed graphics. Each player interviewed is printed on the right footbed, each response is printed on the left footbed. Available at adidas Originals retail stores and adidas.com, $100.