Kevin Durant Signs With Jay Z Roc Nation Sports
Randy WatsonLA native and employed by Ballislife since Oct. 2017, Randy is an editor and supervisor of the content posted to Ballislife’s various media platforms.
Follow @Randy Watson | June 24th, 2013
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Its official!!! Today Kevin Durant becomes the first NBA Player to sign to Jay Z’s new sports agency Roc Nation Sports. I think this collaboration will be very beneficial for both parties. Jay Z started this agency earlier this year in April. Due to his owner ship with the Brooklyn Nets the hip hop mogul was unable to sign any NBA players until he sold his portion of the Nets organization.Apparently him and his colleges were able to bend the rules a bit. Back in 2010 Kevin Durant signed a 85$ million dollar extension with the OKC Thunder that will last to the 2015-2016 season. Even tho Jay Z only owns a small portion of the Nets the rules state that, a owner of a team can not have any affiliation with player representation and contract negotiations. The fact that Kevin Durant doesn’t need any contract negotiation could be the root to this new rules money tree. If Hov is able to convert the brilliant marketing tactics he uses for his albums, to the sports world the opportunities will be limitless for Durant.Check out what Kevin Durant Tweeted about his new power Move.
Aside from Durant Jay Z has also signed New York Yankees second baseman Robinson Cano, New York Jets quarterback Geno Smith and rookie WNBA player Skylar Diggins, for the Tulsa Shock. Spectators also say that Hov is interested in representing New York Giants wide receiver Victor Cruz in the near future.