Kobe Bryant’s new soccer commercial has a bad M. Night Shyamalan ending
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Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.
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With the exception of The Sixth Sense, which was a great film even before the mind-blowing surprise ending, the endings to the films of M. Night Shyamalan have been bad. It went from “whatever bad” in Unbreakable to “I’m not buying it bad” in The Village to “I can’t even make it to the end of the film bad” in that God-awful sci-fi version of In The Pursuit of Happiness.
The shameful part is the films of the filmmaker from Philly have great talent in them, they have great moments throughout and from a technical standpoint are exceptionally well made. But for whatever reason, he or the studio feels it’s a good idea to add that last twist but all it really does is makes us associate his name with bad endings.
Enter Kobe Bryant and his new commercial from sportscard makers Panini.
It starts off great with the very talented kid from Philly. It has some great moments and from a technical standpoint is exceptionally well done. The comes the final act and we see a couple of kids looking at a sticker book. Then we see Kobe looking at stickers and he says he collects FIFA stickers. WTF! Damn you Shyamalan.
Speaking of Panini. They are the makers of one of the coolest cards I’ve ever seen. They have a series of cards that actually contain up to 20 minutes of video in them. Here’s an autographed Kobe Bryant one that’s limited to just 10 in the world.
Now pulling this $4,000 card out of a pack is a surprise I would be happy with.