If you thought the Instagram teaser the Lakers released 4 weeks ago for the new alternative Lakers Jerseys called #HollywoodNights was kind of odd or cool then you will probably find the official unveiling on Vine even odder or cooler.
Below is a timeline showing how the Lakers used social networks Twitter, Instagram and Vine to unveil the new jerseys.
— Los Angeles Lakers (@Lakers) September 18, 2013
Lakers Official Press Release with Iphone Wallpapers
“In no way will it ever replace the purple and gold traditional uniform that have seen so many championships won. I think the gold is going to pop out on a black uniform and having the purple letters says it all. It’s all Lakers. Hollywood is also a really hard-working town. That’s the major industry of this city and it’s the heartbeat. Hollywood Nights is a tribute to all those people.” – Jeanie Buss