LeBron James Finally Does a Dunk Contest | Nike “Just Do It” 25th anniversary commercial
David AstramskasAka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.
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Nike is celebrating the 25th anniversary of the “Just Do It” campaign, created by the creative people at W&K (nice meeting you all this past weekend) & Nike, with another amazing commercial called “Possibilities” to go along with two and half decades of amazing ads featuring everybody from Michael Jordan to Penny Hardaway to Kobe Bryant to LeBron James.
LeBron signed his deal with Nike before he even signed his NBA contract back in 2003 and for the past 10 years we have been not so patiently waiting for the king to participate in a dunk contest. He’s been the judge of a few Sprite Showdown contests and teased us a few times over the years saying he was going to do it but he never did.
Thanks to Nike’s celebration of the “Just Do It” campaign we finally get to see LeBron “do” a dunk contest…sort of. Maybe this commercial is a sign and not just another tease.
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— LeBron James (@KingJames) February 8, 2013