LeBron & Kobe appear in Chinese Nike Series ‘Rise’
This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. Basketball-loving kids were invited to participate in the draft phase of RISE by submitting a 30-second basketball-themed video. Nike will invite a professional panel consisting of Wang Fei, Yi Jianlian and Chang Chun-Ning, to select the first 30 shortlisted players.
From July 21-25, LeBron James will be the first mentor to announce five of the 30 total players. He will visit Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough.
TRAIN WITH LEBRON AND KOBE
Nike athletes LeBron James and Kobe Bryant will visit six cities in Greater China to help these young basketball players realize their journey of rising to the top.
After James’s tour, Bryant,will become the next mentor for RISE in the intermediary heat. From July 31 to Aug. 4, Bryant will stay in Shanghai to bring to the players for five days, and select 10 players from 30 for the Final.
The final will be held at Wukesong Basketball Park in Beijing on Aug 16. The three winners will be picked up from the final and participate in the Nike World Basketball Festival Sept. 5-7 in Barcelona, Spain. The multi-phased campaign will be live on the Internet as the first social basketball reality show in Greater China to inspire more young people with a passion for basketball.