Cedric the Entertainer, a mascot, a guy in a car and random people throw lobs to Blake Griffin
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Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.
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To promote the new Super Fly 2 sneakers, Jordan Brand created a cool app and campaign called “Lift Off With Blake” with Mars Blackmon2.0, an awesome black and white feature that looks like something a young Spike Lee would have done and a bunch of quick clips showing random people from a mascot to Cedric the Entertainer who was in Spike Lee’s Kings Of Comedy pretending to be CP3 by throwing a lob to Blake who dunks everything and shows off some dance moves.
Check out the clips below and be sure to go to Jordan.com/liftoff on your smartphone so you can make a video of yourself throwing an alley-oop to Griffin.
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Good luck to our friend Zach Jones who will be showing off the Super Fly 2 shoes in front of Blake Griffin at the Nike “Lift Off” dunk show today in Santa Monica.