Damian Lillard does motion capture for EA’s NBA Live 2014
I like comeback stories and ever since I heard back in June that EA Sports was stepping back in the ring with a new NBA Live game with Kyrie Irving as their chief endorser, I’ve been pulling for the once dominant franchise that ruled the sports gaming world the way Dinosaurs did before they became extinct.
NBA Live 13 had a nightmarish 2012 that faced extinction a year ago when they announced that the latest Live would just be a $20 digital download that would be released in October of 2012. I said back then the eulogy would be in November. I was wrong, the eulogy happened a month after that August announcement when IGN said NBA 2k13 might be the best sports game of all-time and EA threw in the white towel.
So here we are 1 year later and EA and Live are back in the ring with Kyrie Irving on the cover and another very talented young guard assisting – Damian Lillard. In the above Instagram video, the NBA rookie of the year was being motion captured for his signature moves and with two of the best young talents in the game backing Live14 I’m keeping hope alive…then again, EA cancelled NBA Elite 11 and they had Kevin Durant on the cover.
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When we started the process of bringing back NBA LIVE, we knew it was going to be a long journey. We started by moving the game to a new studio. We brought in some of the best new technology that has helped fuel innovation in our other games. We launched an even deeper level of engagement with our community to gather more feedback directly from fans. And we built a whole new development team to bring it all to life. We felt like we were on the right path.
We also made a commitment to deliver a high quality experience — this is what our fans expect and what we demand of ourselves at EA SPORTS. But making great games is not easy, and we’re just not there yet on NBA LIVE 13. Having continued to look at the game over the past few days, it’s clear that we won’t be ready in October. And rather than launch midway through the season, we’re going to sit out the full year and stay focused on making next year’s game great. This decision puts us on the right track for success well into the future in a rapidly changing industry.
I’m disappointed that we have not yet met our high expectations with NBA LIVE, but I remain motivated about where we’re going. We’re committed to delivering new innovation in online, and our progress in the visual presentation of the game continues to take big strides. We also know that a great game starts with great gameplay, and this remains a huge priority for us.
This wasn’t an easy decision, but it’s the right one for our fans. I hope you’ll agree when you’re able to play the game next year.
Executive Vice President, EA SPORTS