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Mark Cuban funding ($100k+) a study on flopping | Cuban’s best Shark Tank Investment

Published on June 8th, 2013 by Astramskas, David | 2,343 views

Miami Heat v Dallas Mavericks

You mean this is all it took to get a deal on Shark Tank!  Each week on one of the best shows on TV, entrepreneurs pitch their million dollar dreams to Mark Cuban and a few other multi-million and billionaires hoping to get one of the sharks to bite and invest their money and network into the the entrepreneurs business.  Most of them get a row of “i’m outs” after insults from Mr Wonderful and a scary shot clock round from the Mavs owner but occasionally an entrepreneur wins the lottery and agrees on an offer with one of the Sharks.

The biggest head scratcher courtesy of Cuban was his investment into the “I want to draw a cat for you” guy.  If that artist sounded like an unlikely winner of Cuban’s cash then how about a  bio mechanics expert, research engineer, physicist, doctoral student and mechanical engineer that are going to study flopping in the NBA with a $100k+ grant from Cuban’s company Radical Hoops LTD.

From SMU Research

“The issues of collisional forces, balance and control in these types of athletic settings are largely uninvestigated,” said SMU biomechanics expert Peter G. Weyand, who leads the research team. “There has been a lot of research into balance and falls in the elderly, but relatively little on active adults and athletes.”

The objective of the research is to investigate the forces involved in typical basketball collisions, said Weyand, an associate professor of applied physiology and biomechanics in the SMU Annette Caldwell Simmons School of Education and Human Development.

The researchers will look at how much force is required to cause a legitimate loss of balance. They’ll also examine to what extent players can influence the critical level of force via balance and body control. They will also explore techniques by which the forces involved in collisions might be estimated from video or other motion capture techniques.

The research findings could conceivably contribute to video reviews of flopping and the subsequent assignment of fines, Weyand said. “It may be possible to enhance video reviews by adding a scientific element, but we won’t know this until we have the data from this study in hand.”

Like most college studies, we usually just reply with a shoulder shrug or a moment of silence while looking at the exported data in a pie chart and some bar graphs but I have a feeling this 18 month study will produce a pretty interesting video and report that Cuban will surely bug the league about.

In the meantime, feel free to check out Mark’s most unique investment from Shark Tank – the Cat Drawing Guy.  The cherry on top about the Cat Drawing guy is that Mark even contributed a cat drawing of his own on the website.

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