MJ of the Day: Chewing gum, blowing bubbles & HangTime Gum
One of Michael Jordan’s trademarks was sticking his tongue out when he played. Another was the rapid chewing of a handful of Big League chewing gum. Combine those two trademarks and it’s a surprise that we didn’t see Jordan accidentally spitting his gum out or biting his tongue during games. What wasn’t a surprise is when Amurol Products, who owned Big League Chew, approached MJ in 1990 to give him his own gum product called “Hang Time.”
The shredded gum pouches came out the following year and two years later Jordan released a book called “Hang Time” – I guess it’s obvious he liked that name.