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NBA Live is back from the dead | Kyrie Irving presents Live at E3 Press Conference

Published on June 12th, 2013 by Astramskas, David | 8,741 views

[jwplayer config="Auto-Play" mediaid="41417"]It seems like the last time NBA Live was on top of the world Uncle Drew was a young blood himself.

Last September, a month after announcing that NBA Live 13 will just be a “digital release,” the Executive VP of EA Sports announced that they were cancelling NBA Live 13 and after reading this letter and watching NBA2k13 blow up to glowing reviews calling the game “the best basketball game ever,” I thought the franchise was dead.

When we started the process of bringing back NBA LIVE, we knew it was going to be a long journey. We started by moving the game to a new studio. We brought in some of the best new technology that has helped fuel innovation in our other games. We launched an even deeper level of engagement with our community to gather more feedback directly from fans. And we built a whole new development team to bring it all to life. We felt like we were on the right path.

We also made a commitment to deliver a high quality experience — this is what our fans expect and what we demand of ourselves at EA SPORTS. But making great games is not easy, and we’re just not there yet on NBA LIVE 13. Having continued to look at the game over the past few days, it’s clear that we won’t be ready in October. And rather than launch midway through the season, we’re going to sit out the full year and stay focused on making next year’s game great. This decision puts us on the right track for success well into the future in a rapidly changing industry.

I’m disappointed that we have not yet met our high expectations with NBA LIVE, but I remain motivated about where we’re going. We’re committed to delivering new innovation in online, and our progress in the visual presentation of the game continues to take big strides. We also know that a great game starts with great gameplay, and this remains a huge priority for us.

This wasn’t an easy decision, but it’s the right one for our fans. I hope you’ll agree when you’re able to play the game next year.

Andrew Wilson
Executive Vice President, EA SPORTS

Well, maybe the popularity of Zombie films and the TV show The Walking Dead inspired EA to resurrect the once great franchise because it’s back with a promo and Kyrie Irving and as much as I love NBA2k I’m happy to see Live back and in the game.

Kyrie Irving joined Executive Producer Sean O’Brien to make the announcement and talk about the new technology for the game at the E3 Press Conference.

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