Nike And The NBA Unveil 2017-18 Game Uniforms
LA native and employed by Ballislife since Oct. 2017, Randy is a content editor and supervisor for Ballislife’s various media platforms.
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When Nike had first announced their sponsorship of the NBA uniforms for the 2017-18 season, lots of people were hyped. Especially since nobody was a fan of what adidas had done with the sleeved jerseys. And today Nike has unveiled four versions of what they will be offering for the uniforms for the upcoming 2017-18 NBA season.
Nike tuned the uniform design to the rigors of the league’s increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. This research led Nike’s designers to make significant changes to the weight, fit and construction of the uniforms — paying special attention to enabling agility.
NBA players, including members of last summer’s gold medal-winning USA Basketball team, tested early versions of the uniforms and provided specific feedback that prompted Nike to further evolve the designs in ways that included moving the armhole, neck and side seams to eliminate distractions for athletes.
The Association Edition, the traditional home white uniform that all 30 teams will have in their assortment, links them as members of the most exclusive basketball club in the world. It represents an achievement that most athletes have worked their entire lives to reach.
The Icon Edition, previously known as the road uniform, represents the rich heritage and iconic identity that exists within each franchise. This edition utilizes the team’s primary color, a color that dominates the closets of the most diehard fans.
Also this season, eight NBA teams will have a Classic Edition uniform that will be available in the fall. The Classic Edition celebrates some of the most iconic uniforms in league history and can be worn at each team’s discretion.
Complementing the new uniform editions, Nike will also unveil a new on-court collection, including tights and socks, that provide a seamless look for the greatest athletes in the world when they play on the game’s biggest stages.
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