Nike Basketball Inside Access w/ Kyrie Irving / Death of the Ghetto Superstar

Published on April 20th, 2013 by Astramskas, David | 7,633 views

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Nice feature by Nike Basketball on the man that hates cinematic dunks but the showmanship of a big budget Summer blockbuster.  Kyrie isn’t just different in that his skills are one of the best in the league but his background, personality and demeanor has made him an accessible and easily marketable player to a target audience that has bought into the “gangster” stereotypes of NBA players since MJ’s departure.

Khalid Salaam wrote a real interesting piece earlier this year called “Kyrie Irving and the Death of the Ghetto Superstar” that I recommend you read if you care where this post is going.  If not, then just enjoy the cinematic video below by my friend @Maxmillion711.

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