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Nike Celebrates Black History Month with Kevin Durant & 9th Wonder – Be Bold. Be True Web Film

Published on January 25th, 2013 by Astramskas, David | 2,440 views

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Nike + Kevin Durant + my favorite producer that introduced Fruit Loops (not the cereal) to thousands of next generation music producer sounds like a winning combination.

Press Release:  To celebrate Black History Month, Nike presents “Be Bold. Be True.” The new web film, dedicated to all rebels with a cause, features Kevin Durant and an exclusive musical track produced by 9th Wonder. Striking imagery of gritty playground basketball courts, street art and the Nike BHM 2013 collection is accompanied by an inspirational spoken word piece that encourages the fearless and bold pursuit of one’s goals and dreams.

“Be Bold. Be True.” was produced and directed by We Are Not Pilgrims. The spoken-word piece was written and performed by Joekenneth Museau. Street Etiquette handled styling responsibilities.
#BEBOLDBETRUE #BHM


About the Author

aka Astramskiss bka VincentDa fka Expiredpineapples & RedApples is a "digital-marketing guy" living in Houston. Worked with the NBA, Sprite, 2K, cool people like LeBron, DWade and Robert Horry, a long list of not-so-cool people and few real s****ty people. Won editing awards, created websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs & sports memorabilia and has by far the longest bio on Ballislife.com



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