Nike + Kevin Durant + my favorite producer that introduced Fruit Loops (not the cereal) to thousands of next generation music producer sounds like a winning combination.
Press Release: To celebrate Black History Month, Nike presents “Be Bold. Be True.” The new web film, dedicated to all rebels with a cause, features Kevin Durant and an exclusive musical track produced by 9th Wonder. Striking imagery of gritty playground basketball courts, street art and the Nike BHM 2013 collection is accompanied by an inspirational spoken word piece that encourages the fearless and bold pursuit of one’s goals and dreams.
“Be Bold. Be True.” was produced and directed by We Are Not Pilgrims. The spoken-word piece was written and performed by Joekenneth Museau. Street Etiquette handled styling responsibilities.