New Nike LeBron commercial “Training Day”

Published on October 28th, 2013 by Astramskas, David | 4,963 views

‘The message is obvious. I want people to feel like they’re at one with me and I had a lot of fun, shooting it all over Miami and to have all those kids, it was great.” – LeBron

The brilliant minds at Wieden + Kennedy teamed up with John Legend and Mike WiLL Made-It (yes, the guy that made the song “23” with Miley Cyrus) for the latest Nike commercial with LeBron James called “Training Day.” ┬áIt premiered during the Packers win yesterday and shows off LeBron’s passion for working out, his fans and cycling.

Seeing LeBron ride his bike through Miami wasn’t a 1-time sight for this ad, James has been taking 45 minute bike rides to home games since last season and it’s a routine he plans on keeping as he #StrivesForGreatness in his 11th season.

If you missed your chance to ride a bike or swim with LeBron, you can try to keep up with him in this 1 hour workout video by Powerade.



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About the Author

David Astramskas,

Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.

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