Shaq introduces his own Soda drink | Shaq’s Best 90’s Pepsi Commercials
David AstramskasAka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.
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— SHAQ (@SHAQ) May 28, 2013
Shaq once said he’s never wasted a Penny (no pun intended) from his NBA contracts because he’s been able to buy everything he has just off his endorsements.
Before Shaq even played his first minute for the Orlando Magic he had endorsement deals with Classic Trading Cards (his $1 million deal changed the hobby industry as prevented other companies from making Shaq cards which caused companies to give birth to the redemption card) and Reebok after rejecting Nike for not wanting to give him his own shoe.
As soon as Shaq did play his first minutes in the league, he was setting NBA records including most rebounds by a rookie in his debut game to first player to ever win player of the week his first week in the league. His dominant play and outgoing personality made him a magnet for endorsements and the deals kept coming in, including a massive one from Pepsi.
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His 1993 commercial remake of the famous Mean Joe Green Pepsi ad was a huge hit and not only was Pepsi loving it, but his other endorsers were too as Shaq often made deals to cross promote his products, which is why there’s so many shots of his Reebok shoes in the Pepsi spot.
For the next 5 years, Pepsi spent millions on big budget, celeb-stuffed and special FX-heavy ad spots and even released a special edition Shaq Attaq Six Paq of Pepsi bottles.
In 2007, Pepsi’s rival Coke spent a shocking $4.1 billion to purchase Glaceau’s Vitamin Water in a deal that made 50 Cent more money than he will ever see making headphones, movies and music (I took quarter water sold it in bottles for 2 bucks Coca-Cola came and bought it for billions, what the fuck? – Get Money). Shaq jumped off the Pepsi train and on a horse (literally) and the Vitamin Water bandwagon a year later when his 1st Vitamin Water ad premiered during the 2008 Super Bowl.
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Since then, Shaq has been trying to cut out as many middle men as possible in his business ventures, from putting out his own shoes to now putting out his own soda with his name and face on it. He also has a gluten-free coconut flavored Vodka called “Luv Shaq” coming out later this year. Will the Shaq branding drinks do well? Well, it won’t do Pepsi or Coke numbers but I’m sure it will do better than Larry Johnson’s Grandmama Ice-T.
SHAQ’S BEST PEPSI COMMERCIALS
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