Steph Curry explains how he knows he’s going to make the clutch shots in new Under Armour ad “HOW IT ENDS”

David Astramskas David AstramskasAbout the Author
Aka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.

| October 15th, 2014 | 2,357 Views

A couple of nights ago Jamal Crawford took a 3-pointer, turned around and stared at the Blazers bench before his shot went in. How did he know it was going in? For the same reason Bird knew the last money ball was good during his most memorable 3-point contest win and for the same reason Stephen Curry has known on so many instances that his shot was going to swish through the net “before it even left his hand.”

“Instinct takes over” say Curry in the new Under Armour commercial called “HOW IT ENDS.”

Via UA, the ad takes you inside the mind of All-Star Point Guard Stephen Curry to show you what it takes to dictate “How It Ends.” It’s not just about the shot…it’s about everything he’s done to prepare for every clutch moment he’ll ever face.



FLASHBACK: Curry goes for 38/7/8 in his gold Under Armour Anatomix Spawns


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