“Teabag” dunk in the ABL | Remember those banned Nike Hyperdunk ads from 2008?
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This dunk actually happened a few weeks ago in the ABL (Air Asia’s ASEAN Basketball League) but sorry I’m kind of behind on my Air Asia basketball news.
The dunker in the vid is Moala Tautuaa of the Dragons and the guy who is getting a close-up that he really doesn’t want is Ng Han Bin of the Sligers. I was going to make a few “teabag” jokes about the Shawn Kemp like dunk but then thought about the controversy over a specific 2008 Nike campaign.
That short-lived W+K created campaign was for the Nike Hyperdunks. It featured ads that said things like “that ain’t right” and “punks jump up” and a commercial for victims and the Hyperdunk Recovery Center.
Most of us just laughed at them but a few oversensitive people accused the ads of being “homophobic” and even racist.
I know, this all sounds pretty ridiculous now and was just as ridiculous to me back then especially when Nike released this apology.
Nike is strongly opposed to discrimination of any kind and has a long history of supporting athletes regardless of their sexual orientation. The advertisement in question is based purely upon a common insight from within the game of basketball – the athletic feat of dunking on the opposition, and is not intended to be offensive. However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace.
Nike has a strong record of support for diversity and is proud to have been honored with a 100 percent score over several consecutive years in the Human Rights Campaign Foundation’s Corporate Equality Index.
So in honor of the lost pulled ads that celebrated “the athletic feat of dunking on the opposition,” here’s a few more live examples of dunks…