The NBA’s first Nickname Game between Nets & Heat was pretty crazy
Pete Maravich wore Pistol Pete on the back of his jersey decades ago so the idea of a player wearing his nickname on the back of his jersey is nothing new but both teams wearing their nicknames in a nationally televised Doubt OT game between the Heat and Brooklyn Nets is a dream come true for the marketing department of the NBA.
As for the nicknames, we had a King, Jesus, The Big Ticket, the Joker, The Truth, Birdman, Money Mase, Sweet Lew and the best of all – Кириленко!
As for the performances, Joe “JJ” Johnson had 32 points including an explosive 22 point first quarter. KG had a double double and so did Shaun “S.Dot” Livingston who came up big for the Nets with 19, 11 & 5. For the short handed Miami Heat, LeBron had 36 points before fouling out in the first overtime and had to watch the Nets outscore the Heat 11-2 in the second OT.
LeBron’s frustrating night was highlighted by a “MT3” who grabbed LeBron by the neck.
“He went around my neck,” James said. “It’s not a basketball play.”
Teletovic replied, “Just tried to make a foul to stop the score. He shouldn’t be reacting like that. It’s OK. It’s just basketball.”
Nope. It’s far from just basketball and this game was far from just a game. It was an event put on by a great entertaining money making machine and the King is the most marketable part of it.