by Franklyn Calle / @FrankieC7
For the past couple of years, Under Armour has had the strongest presence in the youth basketball circuit–more than another other brand out there. It resembles in the type of players they feature in each of their invitation-only events and all of the nationally renowned prospects that make up their grassroots traveling teams. The Baltimore-based company has been able to gain credibility as one that focuses on the development of young players’ skill-sets and attempting to challenge players with a rigorous workout regimen–instead of just flying guys in to play in a bunch of full-court all-star games, which has become customary in many of today’s events. Personally, I was able to witness one of UA’s intense workout sessions two years ago when the company hosted some of the top prep ballers in the Northeast in New York’s Chelsea Piers for their Combine360 program. UA has been successful in adapting its highly recognized football combines into basketball-specific training drills–transcending the concept of basketball training. Another perfect example will be this past weekend in Atlanta (GA) when UA hosts about 45 of some of then nations elite athletes. Watch as Hanif Hill and Jay Hernandez get them ready with training skills that can easily be applied wherever you are from!