Kevin Durant’s Shoe Contract History
In the video above of a young Durant working out for the Portland Trailblazers and talking about how he modeled his game after Dirk, he also talked about not being able to afford $100+ shoes when he was kid so he hopes whatever shoe company he signs with will make “affordable” shoes.
Well, that shoe company turned out to be Nike and they made some great expensive shoes after signing KD to a 7-year $60 million deal with a $10 million signing bonus. At that time, it was the 2nd-largest rookie deal in basketball and it wasn’t even the biggest offer he received. He reportedly turned down a $70 million deal with Adidas with a $12 million signing bonus.
“At the end of the day, Kevin has been with Nike his whole career and he felt comfortable with them,” Durant’s agent Aaron Goodwin said. “He took the time to give adidas the opportunity and they’re a great company, but he chose the company that he’s more familiar with. And we build brands on authenticity and it’s more authentic for him to be somewhere where he wants to be and he’s comfortable.”
So here we are 7 years later and according to Darren Rovell, Adidas, who has been on a recruiting tear of late, pitched another offer to KD but dropped out of the bidding war when “$20m a year” wasn’t enough.
Enter Under Armour, who earlier this month was reportedly willing to give Durant $325 million for 10 years, but according to ESPN today, KD’s reps at Roc Nation have told Nike that their “baddest” client’s offer from UA is actually around 265-285 million (you gotta love that $20 million is mentioned the way we discuss tax or a product that ends in .99). If UA wins the KD sweepstakes, it will be the largest sponsorship deal the company has ever done.
Here’s more from Rovell on KD’s future shoe deal followed by some of KD’s best commercials.