It’s the $5+ billion image. A basketball logo that gets people more excited than the NBA logo. It’s Nike’s Jumpman logo. The origin of the iconic ...(Read more)

What Would The Jordan Logo Look Like If Michael Jordan Did It In A Game

Origin of the Jumpman Logo | Classic shot of Jumpman

It’s the $5+ billion image. A basketball logo that gets people more excited than the NBA logo. It’s Nike’s Jumpman logo.

The origin of the iconic image began when Nike’s Peter Moore came across a photo of Jordan wearing an Olympic jumpsuit in the pages of Life Magazine.

Origin of the Jumpman Logo | Photoshoot

Since Nike couldn’t use that photo, they had Jordan recreate it during a photoshoot for the upcoming Air Jordan sneakers. What might surprise you about the photo is Jordan wasn’t trying to dunk, he was actually doing a ballet move.

Flash-forward a couple of decades and a few billion dollars later to 2015. Designer Addison Foote decided to recreate the ballet move and logo and show how the logo would look if Michael Jordan did it in a game while wearing a Bulls uniform. He used 3 game shots of Jordan and the image from the original photoshoot (above) and combined them.

Michael-Jordan-Jumpman-Logo-In-Real-Life-1-e1442815616238

 

And here’s the impressive results.

Michael-Jordan-Jumpman-Logo-In-Real-Life-2-e1442815607252

Michael-Jordan-Jumpman-Logo-In-Real-Life-e1442815584289

Source: Hooped UP 

BONUS VIDEO: DEANDRE JORDAN DOING THE JORDAN LOGO

bil-dj-jumpman

 



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