From NikeBasketball: Forged by time, heat and pressure the diamond inspires LeBron James’ tenth Nike signature shoe.

Awesome concept and commercial from Nike but I would of preferred to have seen Kobe represent the diamond since he’s more knowledgeable about them.  Did you see that $4 million apology ring Kobe bought Vanessa that kept her happy…for a bit.

 

Also interesting he mentions “Unbreakable” in the script because the visuals in the commercial reminds me of one of my favorite film trailers of all-time: Unbreakable