adidas today introduces Damian Lillard’s third signature shoe with Dame 3. adidas and the Portland Trail Blazers captain continue to move athlete collaboration forward through evolved storytelling grounded by his roots and hooked to the soil of basketball, community and music.
Inspired by the family that helped Damian Lillard rise along his journey, from shooting on milk crates in Oakland, California to playing on NBA hoops across the country, adidas introduces his third signature shoe with Dame 3. adidas and the Portland Trail Blazers captain continue to move athlete collaboration forward through evolved storytelling grounded by his roots and hooked to the soil of basketball, community and music.
Hometown coordinates and initials of family represent the influential support Dame’s received on his journey, including:
– The initials of his mother and two grandmothers (Gina:Cecilia:Ruth) are molded onto the right toe while the initials of his father and grandfather (Houston:Albert) are showcased on the left
– The longitude (37.737 degrees north) and latitude (-122.188 degrees west) of Oakland’s Brookfield neighborhood are featured on the outrigger of the left and right foot, respectively
– 56316, the code displayed on the telephone pole in front his grandparents’ house where Dame learned to shoot on a milk crate, is featured on the center of the outsole
– “WEARING THE LETTER O” is printed on the left sockliner as tribute to both Dame’s pre-game introduction in Portland and his debut album titled “The Letter O,” signifying the three locations most important to his career – Oakland, Ogden and Oregon – printed on the right sockliner
Dame 3 Roots launches in limited fashion December 14 for $115 on adidas.com with additional colorway drops throughout the season, including Rip City (January 19).
"Rip City" Dame 3
"Roots" Dame 3
"Chinese New Year" Dame 3