adidas x Hypebeast 10th Anniversary UltraBOOST UNCAGED


HYPEBEAST has collaborated with adidas for their 10 year anniversary on the adidas UltraBoost silhouette.  The sneaker that has topped every runners charts in sales and style.  The UltraBoost represents not only the fit aspects of life but also the style and fashion aesthetic as well.

One of the main changes of the silhouette would be the removal of the cage.  The cage consisted of the adidas signature 3 stripes, which traditionally takes place on the side panels of every adidas silhouette.  Without the cage the Primeknit has a more focused upper, offering a true sock like fit.  Other details such as an external heel counter to aid achilles movement and a sweet custom leather insole for ultimate comfort finish up the sneaker.

The main attraction is embedded into the sneaker itself.  With the latest of technology and smartphones, the tongue tab has been replaced by an NFC chip; a technical implement to play host on a sneaker for the first time ever.  The NFC chip will guide the wearers to a microsite that’ll feature a variety of exclusive content updated weekly by HYPEBEAST & adidas.

The UltraBOOST UNCAGED will be available exclusively on HBX through a raffle.  The registration will open for the raffle on December 12 through HBX and will end December 14.

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Source: HB