It made sense to me when Jeremy Lin wanted to trademark Linsanity because Linsanity was cool and the entire world was talking about it.  Anthony Davis, the future #1 pick that has no chance of being on the cover of GQ magazine like most #1 NBA picks, decided to trademark "Fear the Brow" and "Raise the Brow" ( no "Brow Down") because a small portion of the world is talking about and not because it's cool.

“I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it,” Davis told CNBC. “Me and my family decided to trademark it because it’s very unique.”

I understand this guy wants to make some money off his "unique" feature but i'm sure he can find tons of other endorsements, especially with Arm Tellem as his agent,  to capitalize off of.

Asked if he would do an ad with a razor company and he said “I might have a commercial where I’m acting like I’m shaving it and then throw I’ll the razor down.”

Yeah......

Source: http://www.cnbc.com/id/47951613