Whether it’s a new sportsbook launching in already legal states or a new state legalizing sports betting, there are always new betting sites for players to engage with.
We’ll cover some of the best new sportsbooks, look at the latest and most recent trends, explain some of the welcome bonuses you’ll find, and more.
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The first legal online sportsbooks were launched shortly after they became legal in May 2018. Over that time, more than half of the states in the United States either have online legal sports betting or is pending launch.
With that, there’s plenty of competition, and competition (hopefully) breeds innovation. We’ve seen all of the typical traits of an online sportsbook—bonuses/promotions, betting markets, and features like live betting, cash out, and Same Game Parlays.
Below, we’ll look at the best new sportsbooks and highlight what makes them stand out.
We mentioned it already, but on the sportsbook's homepage, you’ll find easy links to news articles that relate to helping players make informed wagers.
At SI Sportsbook, you’ll receive a printed SI cover, which is valued at $200. The magazine has been around since 1954, so there’s no telling which historic piece of sports history you’ll receive. To get this, you just use promo code “COVERS200” during registration and wager $20 or more on a contest with minimum odds of -200.
PointsBet is an online sportsbook from Australia, and with that, it presents sports betting in quite a unique way. The headline attribute here is its PointsBetting bet type. This allows you to win based on how correct you are in wagering. It also offers unique promotions, including its welcome bonus spread across the first few days of your new account.
With PointsBetting, you’ll place a wager, and based on how right you are; you’ll win your stake multiplied by that. For example, if the NBA total is 200 and you bet $10 on the over, you’ll win however many points it goes over multiplied by $10.
At PointsBet, you’ll receive five $100 risk-free bets. You can wager $100 daily over the first five days you’ve had your account. You’ll receive whatever losses back as site credit, but you need to make sure you use the $100 free bets each day, as they won’t carry over to the next day.
Navigating the Bally Bet site is streamlined and easy to do. Finding all the available sports and betting markets. You’ll also have access to an excellent customer service page with a robust FAQ section. The promotions page is easy to get to, and all of the information associated with each of them, including terms and conditions, are easy to understand.
It’s a minor thing, but having a quick-link menu at the top of the page makes navigating a site for new players seamless.
Many rewards/loyalty programs will have many perks and rewards for both online and in-person. Still, a lot of that is irrelevant to the average casual player. Sites like Bally Bet that have a simple rewards program go a long way. Here, you’ll wager money, get points based on how much you wager, and then you can exchange those for free bets. There are perks available for retail Bally locations, but at the online sportsbook, the selling point is the free play credit.
Prophet Exchange doesn’t identify as a sportsbook. Instead, it identifies as a sports betting exchange. With this platform, you don’t wager against the house. At Prophet Exchange, you’ll wager against other players. This peer-to-peer platform where no juice is involved—point spread bets are all +100. To make their money, Prophet Exchange does take a small commission of net winning bets.
On every bet at Prophet Exchange, you’ll see “liquidity limits.” This illustrates the amount you can bet on particular odds without question. You can bet more, but another bettor must match the amount that goes over the liquidity limit before it’s a valid bet.
The VIP Program at Prophet Exchange is an invite-only system. With this program, you won’t have limited wagers and exclusive promotions, leaderboards, and commission-free holidays.
Any time you play at new betting sites, whether it’s one of them mentioned above or others, you’ll more than likely have a welcome bonus offer available to you. These are only valid for new players. These come in many forms, but deposit bonuses or risk-free bets are frequently available.
When you arrive at these new sportsbooks, read through the terms and conditions to see if you need to use any promo codes and if any minimums are required for bet/deposit amounts or betting odds.
In addition to risk-free bets, the other most common signup offer for new players is a deposit match.
We discussed how more states are bringing online sports betting to their state. With that comes sportsbooks that have been in business in other states for years but offer new and exciting welcome bonuses not found elsewhere.
Every online sportsbook wants to make an immediate impact in a new state, so as a player there or even a player in a neighboring state, you’ll get this unique experience of engaging in sports betting and sign-up offers that provide thousands of dollars in value.
Maryland online sports betting officially launched on November 23, 2022, after a soft launch two days before on November 21. There were 10 online betting licenses approved on November 16, 2022, and allowed two more were on December 1, 2022. The Maryland Lottery and Gaming Control Agency reported over $186 million in wagers from November 23 to 30.
After signing SB 84 into law in May 2022, Governor Laura Kelly announced that there would be a soft launch on September 1, 2022, with a full launch happening a week later on September 8, 2022. As of December 2022, there are currently seven online sportsbooks live in the state. More than 2.4 million bets were taken over the first 11 days of legal online betting.
Ohio legalized online sports betting in December 2021 but spent over a year preparing for a January 1, 2023 launch. Many online sportsbooks have been approved, including BetMGM, DraftKings, Hard Rock, Tipico, and BetRivers. Those sites were approved on November 16, 2022.
Governor Charlie Baker signed legislation into law on August 10, 2022, to bring online sports betting to the state. However, as of December 2022, there’s still no exact launch date. The state gaming commission has come out and stated that other states had taken longer to launch, which is true. On November 17, the commission said it was hopeful of launching retail betting in January 2023 and mobile for March 2023, ahead of March Madness.
Presenting a unique feature or other selling point is essential for new sportsbooks. There will always be that initial rush of players to play at a new sportsbook that launches, but those that have consistent/static features that are always available and not found anywhere else are what will bring in more players over its lifespan as opposed to the promotional period.
Below the following examples, we’ll provide screenshots of some of these latest trends.
PointsBetting is a bet type available only at PointsBet Sportsbook. This allows you to wager on over/under bets uniquely. You can do this on props and totals. If an NBA player has a total point over/under prop of 30, you bet $10 on the over, and if they score 32 points, you’ll win $20 ($10 wager multiplied by the two points you were correct by).
The betting exchange at Prophet Exchange allows you to bet against other players. You’ll be able to browse available markets and see the amount of money that you’re able to bet on those specific odds. There will be different odds available and different amounts of money you’re allowed to wager on each.
Whenever a site can implement these unique features with its mobile app, that makes the experience much more enjoyable because you can do it anywhere.
Sites consistently innovate on their mobile betting apps, and these top new sportsbooks, such as PointsBet and Prophet Exchange, have mobile apps available.
These mobile apps are essentially carbon copies of the desktop sites, so there’s a minimal learning curve, and you can jump into these features quickly.
It’s also important to be on the lookout for mobile-exclusive offers. These aren’t exactly common, but new legal sports betting states may offer them to also get you to download the mobile app.
Plenty of new online sportsbooks are launching that offer mobile apps that you can wager on football. Some of these include Bally Bet and SI Sportsbook. For Bally Bet, some states don’t have a desktop platform and only allow you to bet on football and other sports on the mobile app. You can visit the desktop site of each new sportsbook to find links to the mobile app or to see if your state has mobile betting only.
New sports betting sites present a new opportunity for all players. This could be a brand-new sports betting site that has never launched before and has unique promotions or betting markets. However, this could also be established brands launching fresh in new sports betting states.
Regardless of how you want to approach it, online sports betting is spreading quickly in the United States. There will always be opportunities to cash in for more money if you stay patient enough for new offers or new sites altogether.
Whether it is a new or existing operation, the only sports betting sites you should consider are those which are legal for you to sign up with. Assuming that it is, you should only consider sportsbook brands that have a current state-issued license. SI Sportsbook & Tipico are among the top 3 best new sportsbooks in 2023.
There are currently 14 licensed online sportsbook brands available in Pennsylvania and among the new sportsbooks in PA, we recommend you check out Bet365, Betfred & Pointsbet.
Colorado is currently adding to its list of licensed sports betting sites and one of the new sportsbooks to launch in the Centennial State is Bet365, a highly-regarded brand that is already enjoying success in New Jersey and has a massive user base in the UK. Another favored US brand that is due to launch early in 2023 is SI Sportsbook, so keep an eye out for details.
In order to stay on the right side of the law, it’s essential to check that any new betting app holds a license to operate in your state. Brand new betting apps that recently launched in the US are SI Sportsbook & Tipico.
Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
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