BetMGM Named Official Sports Betting, Online Casino Partner of the Minnesota Vikings in Canada

The regular season opener is three days away for the Minnesota Vikings and Thursday they made news across the northern border.

BetMGM announced a multi-year partnership with the NFC North Division mainstay, naming it the Official Sports Betting Partner and Online Casino Partner of the team in Canada.

BetMGM can use Vikings marks across approved sports betting, online casino and marketing activities in Canada. In addition, Vikings Big Kick LuckyTap™, a casino game by Scottsdale, Arizona-based Design Works Gaming, is now available exclusively at BetMGM Casino in Alberta and Ontario.

(Photo by Mike Coppola/Getty Images)

“Vikings fans bring a level of passion and loyalty that extends well beyond game day,” said Matt Prevost, Chief Revenue Officer at BetMGM in a news release. “As the home of one of the largest collections of sports-themed casino content in North America, BetMGM is uniquely positioned to combine sports fandom with iGaming. We are eager to start football season off strong with another fantastic partnership especially as we expand our reach in Canada to Alberta.”

Just shy of two months, BetMGM launched in Alberta on July 13 marking their first international expansion since entering Ontario in 2022.

"As we continue to deepen our connection with Vikings fans across Canada, we're proud to welcome BetMGM as the team's official sports betting and online casino partner in Canada. Their commitment to innovation and fan engagement aligns well with our organization, and we're excited to create memorable experiences that celebrate Vikings football and connect with Canadian fans in new and meaningful ways," said Martin Nance, Minnesota Vikings Chief Marketing Officer.

Season Opener Info

After a third-place finish (9-8) in the NFC North last season, the Vikings will host another long-time division rival, the Green Bay Packers at 1:25 p.m. CDT, Sunday, Sept. 13 at U.S. Bank Stadium.

Currently at BetMGM, the Vikings are a slight 1.5-point favorite (-108, -120 money line) over Green Bay (+1.5 (-110, +100 money line), with the over/under total for the game at 46.

Looking for more news and updates? Head over to our Ballislife Play page.

Play

Kalshi Says New CFTC Regulation Prompts Review of Sixth Circuit Injunction Decision

Kalshi is continuing its lawsuit against gambling regulators and law enforcement in Ohio and Tennessee. The prediction market exchange operator has asked the US Sixth Circuit Court of Appeals to review a panel decision concerning those cases. Kalshi referred to a recently published rule for designated contract markets in its ...

by Derek Helling

9 hours ago

Play

Pennsylvania Legislators Pre-File Bill to Ban Online Sweepstakes Casinos

by Derek Helling

Oct 13, 2026

Play

Wyoming Legislative Committee Supports Ban on Sweepstakes Casinos

by Derek Helling

Oct 13, 2026

Play

Seminole Tribe Sues DraftKings Over Sports Event Contracts

by Derek Helling

Oct 12, 2026

Play

Michigan Gambling Regulator Issues More Cease-And-Desist Orders to Sweepstakes Casinos

by Derek Helling

Oct 09, 2026