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BetMGM, St. Louis Blues Announce Official Sports Betting Partnership

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Publish Date: Jan 20, 2026

Fact checked by: Sara Jane Gamelli

BetMGM announced Tuesday that the company has reached a multi-year agreement to be the Official Sports Betting Partner of the National Hockey League’s St. Louis Blues.

The deal solidifies BetMGM’s presence in Missouri, which launched legalized sports betting on Dec. 1, 2025, and will deliver exclusive fan engagement opportunities.

“BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone,” said Matt Prevost, BetMGM Chief Revenue Officer, in a news release. “With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State.”

The agreement includes BetMGM signage and branding throughout the Enterprise Center during Blues home games, as well as co-branded social media content and premium hospitality experiences.

“With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM," said Steve Chapman, Blues Chief Revenue and Marketing Officer. "Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand.”

Blues Update

Currently, St. Louis (19-22-8, 46 points) is in last place in the Western Conference's Central Division yet sports a favorable 12-9-5 home record.

In the midst of a three-game road trip, the Blues will visit the Winnipeg Jets (19-23-6) tonight at 8 p.m. ET and are coming off a 5-0 road loss to the Edmonton Oilers on Sunday, Jan. 18.

Looking for more news and updates? Head over to our Ballislife Play page.

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