Better Collective, Yahoo Sports Expand Sports Betting Coverage

Better Collective announced Thursday a new partnership that will expand and enhance daily coverage of sports betting at Yahoo Sports.

Yahoo Sports will integrate Better Collective’s data, and technology across its products and distribute select Action Network coverage in its betting content hub where more than 100 million fans consume news and information on betting lines for their favorite sports.

Available in the Yahoo Sports betting hub, Better Collective’s Playbook tool will help fans compare odds, enhance their own research and have access to bet slips that link to licensed betting operators.

"We are incredibly proud to partner with Yahoo Sports, one of the most iconic and trusted brands in digital sports media. This partnership is a major milestone for Better Collective, bringing together our sports betting data, technology and Action Network’s premium content with the massive reach of Yahoo Sports. Together, we have a unique foundation for delivering value and insight to sports fans while creating new opportunities for our sportsbook partners," said Jesper Søgaard, Co-Founder and Co-CEO of Better Collective in a news release.

Action Network Content

Select editorial content and video analysis from Better Collective’s Action Network will also be available in the Yahoo Sports betting hub, complimenting Yahoo Sports original betting coverage, led by senior sports betting analyst Ben Fawkes.

“Betting odds and lines are increasingly important elements of sports storytelling, as they help fans better understand matchups, injuries, momentum, and more. We’re thrilled to team up with Better Collective to enhance our coverage with comprehensive betting analysis and data helping make fans smarter about the sports they love," said Jarrod Schwarz, General Manager, Yahoo Sports.

For more betting coverage on Yahoo Sports, visit HERE.

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