Colorado Gov. Jared Polis has signed a bill that affects several alterations to the state’s framework for sports wagering. The new law could take effect as soon as August and bettors in Colorado could notice changes immediately.
Colorado has joined many jurisdictions in the United States that ban credit cards as a payment source for online gambling and tightened limits on bettor deposits. New restrictions on sportsbook advertising and communications represent a first in the U.S.

Polis gave final approval to SB26-131 on Tuesday, setting up the statute to take effect sometime in the autumn of 2026. As enrolled, the law becomes effective “at 12:01 a.m. on the day following the expiration of the ninety-day period after final adjournment of the general assembly.”
That makes the earliest effective date Aug. 12, 2026. SB26-131 criminalizes the use of advertising materials targeting people under the age of 21, for starters.
When the law takes effect, Coloradans will no longer be allowed to use credit cards to fund their accounts at legal sportsbooks in the state. Many of the licensees in Colorado have already altered their policies in that regard, though.
The statute also limits bettors to six deposits in a 24-hour period. Deposits count toward that limit regardless of their individual amounts.
The aspects of the new language in the Colorado code that might have the greatest impact are new rules around sportsbooks’ use of push notifications and text messages. The law may only alter how such messages are worded rather than diminish the frequency of the messages, though.
Colorado is the first and so far only U.S. jurisdiction to outlaw licensed sportsbooks’ usage of phone notifications like push and text messages to encourage account holders to place a wager. Sportsbooks’ use of those communication channels will only be illegal within that context, though.
The Colorado Limited Gaming Control Commission may draft additional rules to provide sportsbooks with guidance on what content the state will consider a solicitation of a wager in a push notification or text message. However, there are several possibilities for content that may lie outside that scope.
Push notifications and text messages that contain content encouraging responsible gambling may still be permissible. Account activity statements like updates on how much a bettor has wagered or how much time they have spent on the app/website are possibilities as well.
Notifications about promotions that don’t require a wager to participate could also fit within the parameters of the new legal standard. That might defy the spirit of the law even if it fits within the letter of the law, though.
That law could also push sportsbooks to make more use of email to communicate with bettors about bonuses and upcoming sporting events. Another alternative means of informing bettors about wagering opportunities would be media like podcasts, radio, television, and websites.
For many Coloradans who use the state’s legal sportsbooks, a change in the content or reduction in the number of marketing outreaches they receive from those books could be the most significant change they experience in terms of sports betting. Colorado sportsbooks have a few weeks to adjust their marketing plans accordingly.
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