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Crowded Sweepstakes Casino Market Will Welcome Playstudios This Year

Sports Writer

Publish Date: Aug 11, 2025

Fact checked by: Sara Jane Gamelli

Key Points

Playstudios Casino could reach the market before the end of 2025
New sweepstakes casino could be available in as many as sevent states before the end of the year
Some states are investigating the legality of sweepstakes casino applications

Yet another sweepstakes casino is poised to join the market this year when Playstudios launches its product, possibly before December.

The sweepstakes casino market is crowded already, and also under pressure from lawmakers who want to regulate what some believe to be unlawful gaming.

But given Playstudios' intention to branch out into the market, it appears a casino app funded through digital currency is attractive to this gaming company.

Playstudios has worked diligently to get a product into the market, which is teaming with competition for gaming-minded consumers.

“After just nine months since formalizing this effort, we’re now live in open beta across seven states and the early signals are promising,” said Playstudios Chief Executive Officer CEO Andrew Pascal.

He added that “player retention, engagement and monetization are all trending in the right direction” for the projected casino app based on a sweepstakes model.

The Playstudios casino app is being tested in seven states, with a possible infiltration to more jurisdictions before the end of 2025. Many states have dozens of sweepstakes and social casino apps competing for screen time.

Until now, Playstudios has been known as a game company specializing in social casinos, producing slots and casino table games and loyalty programs for many platforms in the U.S. and European markets.

Its direct-to-consumer business has accounted for roughly 10% of business thus far.

"Play and Earn" model from Playstudios

Playstudios (NASDAQ: MYPS) has carved out a distinctive space in the mobile gaming industry by pioneering a highly successful "play-and-earn" loyalty model.

In the Latest News, the company develops and publishes a portfolio of popular free-to-play social casino games, including titles like myVEGAS Slots, POP! Slots, and myVEGAS Blackjack.

The core of its business strategy is the proprietary playAWARDS loyalty platform

Unlike competitors, Playstudios rewards player engagement not just with in-game perks, but with tangible, real-world experiences.

Through gameplay, users accumulate loyalty points that can be redeemed for complimentary hotel stays, meals, show tickets, and cruises.

This is made possible through deep strategic partnerships with a global roster of premier hospitality and leisure brands, most notably MGM Resorts International, as well as Royal Caribbean and Wolfgang Puck.

The symbiotic model from Playstudios enhances player retention by offering real value to its partners

A sweepstakes casino product could cement Playstudios’ unique position at the intersection of digital entertainment, loyalty marketing, and experiential commerce. It's unclear yet if Playstudios is going to roll its loyalty program into its new sweepstakes casino app.

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