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Fanatics announces joint venture with UAE-based Momentum Group

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Publish Date: Jun 29, 2026

Fact checked by: Sara Jane Gamelli

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Fanatics, UAE-based commercial gaming and entertainment company Momentum Group announced Monday a strategic long-term joint venture.
The venture will operate and grow the commercial gaming activities currently licensed to Momentum in the UAE including lottery, iGaming, sportsbook, and content websites.
The announcement comes prior to the third annual four-day Fanatics Fest (July 16-19) at the Javits Center in New York.

With the third annual four-day Fanatics Fest fast approaching (July 16-19) at the Javits Center in New York, Fanatics built some momentum entering the new month.

Fanatics and UAE-based commercial gaming and entertainment company Momentum Group announced Monday a strategic, long-term, joint venture with all of Momentum’s existing UAE commercial gaming licenses and operations forming part of it.

The General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

"The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together," said Conor Grant, President, Fanatics Gaming, in a news release.

The joint venture will operate and grow the commercial gaming activities currently licensed to Momentum in the UAE including lottery, iGaming, sportsbook, and content websites.

“The UAE has built one of the world's most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum's regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term," said Scott Burton, Chief Operating Officer, Momentum Group.

Both companies will invest in technology, product, and customer experience; advance industry standards for responsible gaming and player protection; expand access to world-class regulated gaming products in the UAE; and contribute to the wider development of the UAE's digital economy.

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