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Fanatics Sportsbook Tips Off March Madness Campaign with Livvy Dunne

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Publish Date: Mar 10, 2026

Fact checked by: Sara Jane Gamelli

With Selection Sunday on March 15th and the NCAA men's and women's college basketball tournaments starting next week, New York-based Fanatics Sportsbook kicked off their March Madness campaign Tuesday morning with former LSU gymnast and social media influencer Livvy Dunne at the forefront.

The new "Explained by Livvy Dunne" campaign will highlight 10 profit boosts every game day during the tournament and for new customers up to $1,000 in bet matches and FanCash. The 30-second-spot opens with Dunne talking straight to camera before multiplying into ten versions of herself, playing, shooting, debating picks, all while promoting what Fanatics will be offering during one of the biggest sporting events to wager on.

There will also be $100,000 in FanCash giveaways throughout both tournaments.

You can view the spot HERE

“Livvy brings the energy of the Tournament: confident, competitive, and deeply connected to the next generation of fans,” said Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming, in a news release. “As a challenger brand, Fanatics Sportsbook is rewriting the category playbook by showing up in the biggest moments with a fresh point of view combined with industry-leading generosity. This campaign is about making the tournament more rewarding and culturally relevant in a way only Fanatics Sportsbook can.”

The campaign will run throughout both the men’s and women’s basketball tournaments across a variety of platforms: television, online video, social, digital, out-of-home, and influencer activations.

Dunne Dominates

The Westwood, New Jersey native was at LSU (2021-25) and was part of the Tigers' 2024 NCAA National Championship team, but the 23-year-old's brand skyrocketed after becoming one of the first and most successful athletes in the NIL (Name, Image, Likeness) era and has turned that into a social media influencer career with a following of more than 7.9 million on TikTok and more than five million on Instagram.

She is also currently dating Pittsburgh Pirates pitcher and 2025 Cy Young Award winner Paul Skenes.

Looking for more news and updates? Head over to our Ballislife Play page.

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