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Polymarket, Dow Jones Announce Exclusive Partnership

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Publish Date: Jan 07, 2026

Fact checked by: Sara Jane Gamelli

It's a deal.

Polymarket and Dow Jones announced Wednesday an exclusive partnership to bring real-time prediction market data to Dow Jones consumer platforms featuring The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.

Dow Jones will incorporate prediction market data into a custom earnings calendar highlighting market-implied expectations around corporate performance. Additional data-driven experiences will launch in the future.

“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” said Almar Latour, CEO of Dow Jones and Publisher of The Wall Street Journal in a news release. “Our mission is to help people make decisions by offering them reliable news, data and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”

Polymarket's data will be displayed through dedicated data modules on Dow Jones digital properties, including homepage and market-related pages, as well as select print placements.

“The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers,” said Shayne Coplan, founder and CEO of Polymarket. “As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports - to create a truly comprehensive news experience for readers.”

Back in the U.S.

Following a three-year ban due to regulatory issues with the Commodity Futures Trading Commission (CFTC), Polymarket is back in the U.S., relaunching in late 2025.

Over the past few months, there has been a flurry of announcements and partnerships that Polymarket has entered into featuring a U.S. marketing partnership with the National Hockey League (NHL) in October, a technology and promotional agreement with the UFC in November and just two days ago, announced a partnership with Parcl (real-time housing data and onchain real estate platform), to bring Parcl’s daily housing price indices to a new suite of offerings of real estate prediction markets.

Today's announcement adds to Polymarket's portfolio of media deals including Google, Yahoo Finance, and social media platform X.

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