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PrizePicks leaving an imprint on YouTube with HMA partnership

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Publish Date: Jun 01, 2026

Fact checked by: Sara Jane Gamelli

Key Points

PrizePicks announced a new partnership with Hog Media Agency (HMA) Monday.
PrizePicks will be presenting partner across HMA’s 200+ local and regional shows on YouTube and social media.
This marks the largest partnership in HMA’s history.

Atlanta-based PrizePicks announced a new partnership with Los Angeles-based Hog Media Agency (HMA) Monday that will make PrizePicks the presenting partner across HMA’s full network of more than 200 local and regional shows on YouTube and social media.

Today's announcement is the largest partnership in HMA’s history.

“PrizePicks is simultaneously sponsoring shows and supporting the development of a new infrastructure for independent sports media,” said Borna Nazari, HMA CEO & Founder said in a news announcement. “This is what it looks like when a premium brand puts real weight behind creators who are building something genuine. Having a brand of their caliber committed to our entire network, in every market, year-round, validates what we've been building and opens the door to what comes next."

HMA’s “Creator Collective,” is focused on delivering premium, team-centric content to fans. Each show is fully integrated into the PrizePicks ecosystem, with 14 shows live-to-date and more than 10 additional launches expected over the course this year.

Each show is owned and operated directly under the company’s IP.

“We are thrilled to partner with HMA and support creators that are at the heart of the sports fan experience,” said Joey Molko, PrizePicks Vice President, Partnerships. “Every creator in the HMA network brings an authentic perspective and deeply engaged audience – and also shares our mission to serve fans by connecting them more deeply with the sports, teams and athletes they love.”

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